It's the end of an era.

Almost 20 years after first launching iTunes, Apple is reportedly going to retire the product, according to Bloomberg. The business news site reports that that the tech giant will announce the news at its annual Worldwide Developers Conference in San Jose, California on June 3.

For two decades, iTunes has been the way for Apple users to purchase and listen to music and podcasts, plus watch TV shows, movies, and backup or manage their devices.

The company is reportedly launching three standalone apps for Mac users instead: Music, TV, and Podcasts will each individually replace iTunes. Now, if you already have Apple devices, then you know that the iPhone, iPad, and iPod already have those separate apps.

According to Rolling Stone, users can expect the new Music app to offer the same functions that iTunes did, like syncing phones and buying songs.

It's also rumored that Apple is making this move in order to brand itself as more than just a hardware and software company but an entertainment services provider, too.

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